The Opposite Effect: a Timeless Principle to Win Attention at TEDx
On February 24th I spoke at the TEDx RVA open mic night where I discussed a new to world theory of mine that I call, The Opposite Effect.
A short summary of the opposite effect is simple. The world is full of noise. If you or your company wants to stick out figure out what every single person in your industry is doing the exact same, and do the opposite.
Why did water in boxes make headlines? Because everyone else used plastic.
Why does Donald Trump make headlines? Because he says things no other candidate will.
They do the opposite. If you want to stick out, do the opposite.