How I Used Snapchat to Innovate and Save Burritos
A common topic I have frequently discussed here on my blog has been my Burrito Kickstand. Having received a lot of positive feedback, I was urged to share the story and how I used social media to make it happen.
Months ago I was passionately vocal about how my Chipotle burritos, being so large and fragile, always led me to holding onto them with such care that I never put them down. I soon came to realize, my problem wasn't just the size of the thing but that there's never actually been a right place to rest your meal. Worst of all I found this was a universal issue recurring with burritos worldwide.
The more I talked about it, the more I noticed we, as a society, were letting this minor annoyance go without notice. If you try to lean your meal in the Chipotle red bowls it'll tip over and you'll lose all of the cargo. If you lay it down flat, bits of chicken and rice fall out and this just sends you down a slippery slope of a loose burrito. As a last resort, I am sure you, as a burrito eater, would find yourself like me, gently nestling it up against whatever objects you could find.
So one day, using the Innovator's Mindset, I set out to investigate and solve the problem. After a few weeks of observation, consumer interviews, sketching, tinkering and some pretty rough cardboard prototypes, I had enough confidence to take my first iteration to the next level. I began working with a company specializing in 3D printing.
I had my first hard prototype which totally failed! What I found was that the burritos were so hefty that it resulted in pushing the Burrito Kickstand out from under itself. At this point, I couldn't meet my 3-D design team in person to show them the problem, I knew none of the right terms to communicate with them on re-designing it, and, being ambitious, I had set myself up to pitch this thing to a company in a week.
Being the ingenious, tech savvy, millennial that I am, I looked at my (very limited) resources and went with my heart. I went to Snapchat. If you all are familiar with Snapchat, it has a cool little art function that allows you to draw silly things on your picture.
Getting creative, I used this function (and a ruler) to draw out the precise revisions on Snapchat pictures I took. Surprisingly, it actually proved to be incredibly effective. With the photos and make-shift schematics drawn out right on the design, my 3D printing team was able to immediately understand the revisions I desired.
While this device of mine remains to be fully adopted by burrito eaters everywhere, innovator's like myself understand that the joy of a venture comes not from achieving a goal or finishing a project but in the journey towards completing that project. There is a reason why we are driven to build things, not complete things.
As I have often implored many to do, question your environment and never accept that things must be the way they are simply because that is how it has been. Through the questioning of what is, I discovered the aggravations of the burrito eating experience and came up with a solution in part by repurposing Snapchat into a form of communicating complicated directions from a novice to an expert.
Here's to innovator's everywhere.