Your Personal Brand is Useless Without This
What's up guys,
One of the key things I hope to deliver on in my blog in 2017 is outlining exactly every single I move I make to build my brand.
This is as a form of education for my readers. If you want to build your personal brand, you will be able to measure up your tactics up against my tactics.
If my brand is growing, you will know exactly how I am doing it. And you can implement it yourself.
The thing is, though, if you want to build a personal brand, I highly encourage knowing that what you intend to pursue is meaningful and not part of an agenda.
You Need Purpose to Build a Brand
I personally have been focused on WHAT I wanted to deliver for almost three months. Ever since I bought my camera in September I have been insanely driven towards figuring out my brand.
I originally bought the camera for a hobby in photography. I still do photography but I couldn't help but realize the opportunity I had before me.
This is because I realized the leverage I had in two separate channels.
My camera gave me the ability to document and video record sit-downs with influencers. Working with influencers almost makes me an influencer just by being around them. To become a core source of information from the top people, you become one of those individuals people look to for high-quality info.
This has been seen time and time again with people like Tim Ferris and Mark Lack, among MANY others.
The second leverage point is that I had been working for Startup Grind. Startup Grind is a network of entrepreneurs and reaches almost 1 million persons a month.
I saw this as an opportunity to publish my work for founders of startups.
It helps Startup Grind. It helps me. It helps the influencer I meet with get reach.
The only problem is I wasn't super passionate about helping founders. I cared, but not enough.
Where I Found My Purpose
It took a lot of iteration, three months worth of constant thought and I figured it out. It was a lot more than just thought, though. I talked to people and almost pursued a few entirely different domains of my brand.
For example; I own the domain Neurofounders.com
I almost went for that.
Lucky for me, though, I noticed I LOVE life optimization. Just conquering life. Just totally owning it. I thought back to a lot of my interests in life and previous things I have talked about and it led back to this.
This includes using neuroscience, psychology, physics, medicine and many other channels to make us humans stronger.
That's where I have come out. Life optimization. If you have read about me, you know I used to weigh 300 lbs. I used to be the shyest kid in class.
After I lost weight I built my personal brand very quickly. I was 16 years old and had to create an image. I did that then and I did it again in college. At 16 I was building the image of who I thought I wanted to be. In the latter half of college, I built the image of who I really am.
It's made me a master of personal branding. I have learned how to get people to create images of you within their brain. More importantly, changing my brand in my past was in school. I had to reconfigure the associations people had made of me in their brain rather than just find new friends.
This is how I have gotten to where I am, focused on helping people become the best version of themselves and push them to become influencers.
I aim to build mountain movers.
THAT is my story and my mission.
If you hope to build a personal brand you need to give it this kind of thought.
If you just go out there and half-ass your mission you won't actually care about the process. You will not care about the little people. You will not care about the 10 visitors you have per day. You will want the glory and you will give up.
Find your purpose. THEN build a brand.