What is Content Marketing?
Content marketing is the future. Content marketing is the now.
Have you ever Googled something, clicked the first link and it was a blog that just so perfectly spelled out exactly what you were looking for? As a user, that is content marketing in a nutshell.
As for a marketer, it is a little different, as described by the Content Marketing Institute,
content marketing is a strategic approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience - and to ultimately drive profitable customer action.
Content marketing of course, is not limited to just blogs. For me, the two most important things to know that will help you understand content marketing is what you make and where you post it.
What you make (the content)
- Blogs, Newsletters, Magazines, Podcasts
- Videos, White papers, eBooks, Online presentations, Webinars, Infographics
- Events, Games, Branded content tools, Research reports, Books, Apps, Stock Photos
Where you post it (the channel)
- Your website
- Twitter, Facebook, Instagram, Google+, Snapchat, YouTube, etc.
- Email, SMS, etc.
As you can imagine, there is an immense amount of strategy behind the content, but the basis of the industry relies on what is listed above.
The last and I believe, most important thing to understand about content marketing, and if you know the industry, has been the intense discussion on social media, SEO, content and how it all works together.
Siding with content expert, Barry Feldman, content marketing is the umbrella to which all three, social media, SEO and content fall under. Building the content is done to support marketing objectives. Posting content to your website is great, but that really isn't getting the full value out of it and as a marketer, you know that. This is why you and many other marketers blast your high quality content out to your loyal followers, through social media.
But what about those digital passer-bys who could be loyal followers?
Well, that's why you use SEO to increase the probability that your valuable, relevant and consistent content is found by the right people.
See? This stuff isn't so hard.